Are Asset Managers Losing AUM Over Poor Fund Commentary?
To state the obvious, asset management firms have only one business imperative: cultivating assets under management (AUM). Through retention and sales efforts, the ways in which these firms communicate with clients are at the core of their business. Yet oddly, the...
Check Yourself Before You Wreck Yourself: Why Copy Editing is Crucial
You’re writing your masterpiece: a commentary on your stock’s astronomical dividend, a tagline for the brochure of your firm’s newest fund, a marketing report on the company’s Google Analytics, a heartfelt text to your spouse in a last-ditch effort to save the...
A Day In The Life Of An Investment Writer
You wouldn’t believe how many times I’ve been contacted by high-end magazines, eager to feature me in one of those day-in-the-life articles, showcasing the glamour of investment writing. None, that’s how many. No one ever calls. This is odd. Because, in...
5 Reasons Why French Asset Managers Are Going Global … And How Copylab Can Help
Glasgow, London, New York, Zurich, Singapore and now… Paris. Copylab is open for business in France. Though, admittedly, none of our staff will be too upset about the prospect of being seconded to the French capital from time to time, there’s also a sound...
How to Write in a Positive Tone
In the tone-of-voice guidelines given to company writers, ‘be positive’ is often one of the cornerstones. So if the instruction is to interact with optimism, how is it actually done? We all want to be positive. Positive is good, positive is upbeat. Persuasive evidence...
The Invention Of Mother’s Day
This Sunday is Mother’s Day in the UK (not in the US, but we’ll get to that). And for punctuation pedants, this holiday comes with a built-in struggle to deploy a possessive apostrophe correctly. Mother’s Day? (Hmm, sounds right.) Mothers’ Day? (Also sounds right.)...
WHO ARE COPYLAB?
We help asset managers across Europe, North America and Asia with their investment writing, marketing content and client communications. Some clients come to us to outsource their fund reporting. Others look to us for a fresh take on their creative communications. All benefit from the personal touch: we seek to develop long-term relationships so we can add true value.
COPYLAB: THE MOVIE
A GLOBAL BUSINESS WITH THE AMBITION TO SUPPORT YOURS
