Why Money Doesn’t Get Lost In Translation
Everyone seems to hate jargon: all our clients profess to loathing it, knowing just how much their clients, end-investors, find it unhelpful. Yet oblique financial terms continue to plague investment products’ marketing materials. Why does this keep happening?...
C-O-P-Y-L-A-B’s 7 Top Tips for Writing a Successful Fund Commentary
Writing effective fund commentary is an art. Sure, it relies heavily on cold, hard data, but turning those swirls of statistics into something elegant, concise and, above all, clear requires a precise mix of discipline and inspiration. At Copylab, we've written a few...
Mental Health Matters. But What’s The Best Way To Support Each Other?
Wil Wheaton starred in Star Trek, has appeared regularly in The Big Bang Theory and is now a successful writer and blogger. He is also an unashamed sufferer of chronic depression and anxiety. Tim Ferriss hosts Apple’s number-one podcast, has written several New York...
Writing About Real Estate: How To Give Property A Voice
George Bernard Shaw once stated that “property is organised robbery”. To some, including Mr. Shaw, the term ‘property’ represents undeserving and wrongful rights over land and buildings – an altogether sinister aspect of capitalism. To others, it embodies aspiration...
Are Asset Managers Losing AUM Over Poor Fund Commentary?
To state the obvious, asset management firms have only one business imperative: cultivating assets under management (AUM). Through retention and sales efforts, the ways in which these firms communicate with clients are at the core of their business. Yet oddly, the...
Check Yourself Before You Wreck Yourself: Why Copy Editing is Crucial
You’re writing your masterpiece: a commentary on your stock’s astronomical dividend, a tagline for the brochure of your firm’s newest fund, a marketing report on the company’s Google Analytics, a heartfelt text to your spouse in a last-ditch effort to save the...
WHO ARE COPYLAB?
We help asset managers across Europe, North America and Asia with their investment writing, marketing content and client communications. Some clients come to us to outsource their fund reporting. Others look to us for a fresh take on their creative communications. All benefit from the personal touch: we seek to develop long-term relationships so we can add true value.
COPYLAB: THE MOVIE
A GLOBAL BUSINESS WITH THE AMBITION TO SUPPORT YOURS
