How To Write Fund Commentary That Helps Increase Sales and Trim Costs
Investment commentary matters.Now, as a company specialising in investment communications, we would say that, wouldn’t we? But far from being a mere regulatory burden, high-quality fund commentary is (or should be) a crucial component in asset managers'...
Copylab Meets: Mark Chappel, Senior Content Manager At Legal & General Investment Management, Talks Podcasts
In case you missed it, podcasts are booming. In an environment where marketers are engaged in a constant scramble for consumers’ attention, podcasts tick some king-sized boxes: in the UK, almost 6 million people listen to podcasts every week, of whom three quarters...
6 Ways To Retain Clients, Defend AUM And Make Your CEO Bow Down Before You
Think of companies who are most admired around the world and who have happy customers: Amazon, Apple, FedEx, Walt Disney. What do they all have in common? They all have vivid brands that we can identify with. And none of them trade predominantly on price. Of...
The 8 Biggest Challenges Facing Financial Marketers In 2019
(Good news. It’s not Brexit or Trump!) We wanted to understand the biggest issues facing CMOs in the financial services industry in 2019. Here are the highlights of the latest research out there. Do you agree? 1. Efficiency A report by Forbes found that driving...
Why Outsourcing Is The Best Resourcing Strategy When Markets Are Falling
The 15th of September 2008 was a great day. It was my 35th birthday. I first met our now editor in chief, the venerable Justin Crozier. And it was my first day working as a freelance writer with Justin’s team at Martin Currie. As it turned out, it was also the day...
Talking To Your Customers: How Financial Services Can Speak The Language Of Retail Investors
This is the short, blog version of our white paper – packed with advice, examples, links and stats, and available to download right here.It’s possible that this blog will make you afraid.That’s because this is a warning of what lies ahead for financial services...
WHO ARE COPYLAB?
We help asset managers across Europe, North America and Asia with their investment writing, marketing content and client communications. Some clients come to us to outsource their fund reporting. Others look to us for a fresh take on their creative communications. All benefit from the personal touch: we seek to develop long-term relationships so we can add true value.
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A GLOBAL BUSINESS WITH THE AMBITION TO SUPPORT YOURS
