How To Create Financial Content That Ranks On Google
Google rankings matter. In fact, Google rankings may matter more than ever, and especially in asset-management marketing. Why? First of all, for a variety of reasons, asset managers are increasingly having to gear their message to end-investors while learning how to...
Why She Didn’t Have Facebook
In 2009, when I asked my Brazilian girlfriend if she used Facebook, I was shocked by her answer: “No, not yet”. Facebook dominated my life up until that point. It helped me connect with long-lost school friends and former colleagues. But Facebook wasn’t the ‘in thing’...
Regulations Are Not Boring – Here’s How To Convince Your Readers
Disney, virtual reality and the General Data Protection Regulation (GDPR) may appear to have nothing in common at first glance. But, in fact, they do: all can be beautifully expressed through animation. When Heathrow Airport emailed WiFi subscribers before the...
The Millennial Economist: The Win-Win-Win Of Millennial Work Practices
Millennials, the technology-addicted generation of effortless multitaskers, have shaken up society. We are changing attitudes, driving change and looking for solutions to many of the problems created by previous generations. From an employment perspective, we try to...
A Better Way To Keep Up With The Tech World
One blazing summer day, we saw a billboard plastered with a promise: soon enough, it said, you could watch video clips on your phone. This was 2005, and at that exact moment I said: “Why would anyone want to see clips on their tiny Nokia screen, when they can...
When Ethical Investing Becomes Fast Food
Sasha and Cedrique had pulled it off. It was breathtakingly brilliant. They had set up a stand at one of the best known organic food conventions in Europe. The trouble was that they didn’t own a restaurant or a genuine business, which was sort of a prerequisite....
WHO ARE COPYLAB?
We help asset managers across Europe, North America and Asia with their investment writing, marketing content and client communications. Some clients come to us to outsource their fund reporting. Others look to us for a fresh take on their creative communications. All benefit from the personal touch: we seek to develop long-term relationships so we can add true value.
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