Why Outsourcing Is The Best Resourcing Strategy When Markets Are Falling
The 15th of September 2008 was a great day. It was my 35th birthday. I first met our now editor in chief, the venerable Justin Crozier. And it was my first day working as a freelance writer with Justin’s team at Martin Currie. As it turned out, it was also the day...
Talking To Your Customers: How Financial Services Can Speak The Language Of Retail Investors
This is the short, blog version of our white paper – packed with advice, examples, links and stats, and available to download right here.It’s possible that this blog will make you afraid.That’s because this is a warning of what lies ahead for financial services...
Developing A Content Strategy For Asset Managers: Five Key Questions
Way back in the blissfully optimistic mid-1990s, Bill Gates published an influential article on Microsoft’s website called “Content is King.” The piece argued that content—even more than products or services—would become the most important aspect of the web. In...
Why Money Doesn’t Get Lost In Translation
Everyone seems to hate jargon: all our clients profess to loathing it, knowing just how much their clients, end-investors, find it unhelpful. Yet oblique financial terms continue to plague investment products’ marketing materials. Why does this keep happening?...
C-O-P-Y-L-A-B’s 7 Top Tips for Writing a Successful Fund Commentary
Writing effective fund commentary is an art. Sure, it relies heavily on cold, hard data, but turning those swirls of statistics into something elegant, concise and, above all, clear requires a precise mix of discipline and inspiration. At Copylab, we've written a few...
Mental Health Matters. But What’s The Best Way To Support Each Other?
Wil Wheaton starred in Star Trek, has appeared regularly in The Big Bang Theory and is now a successful writer and blogger. He is also an unashamed sufferer of chronic depression and anxiety. Tim Ferriss hosts Apple’s number-one podcast, has written several New York...
WHO ARE COPYLAB?
We help asset managers across Europe, North America and Asia with their investment writing, marketing content and client communications. Some clients come to us to outsource their fund reporting. Others look to us for a fresh take on their creative communications. All benefit from the personal touch: we seek to develop long-term relationships so we can add true value.
COPYLAB: THE MOVIE
A GLOBAL BUSINESS WITH THE AMBITION TO SUPPORT YOURS
