How to Write in a Positive Tone

How to Write in a Positive Tone

In the tone-of-voice guidelines given to company writers, ‘be positive’ is often one of the cornerstones. So if the instruction is to interact with optimism, how is it actually done? We all want to be positive. Positive is good, positive is upbeat. Persuasive evidence...
Copylab’s Books For Christmas

Copylab’s Books For Christmas

Here at Copylab, books are a serious matter – we discuss them, dissect them, debate them, share them, gift them and display quite the eclectic collection on the Copylab bookcase. This year, Yale University researchers declared that readers will live an average 23...