Kiltwalk CopyLab Fundraiser

Kiltwalk CopyLab Fundraiser

This is a little write up about the Edinburgh Kiltwalk to tell you how it went and to say a huge THANK YOU to everyone who sponsored us. I rocked up to the Musselburgh seafront with my son Sam on a cool, grey and blustery Sunday morning to join a throng of...
How to Write in a Positive Tone

How to Write in a Positive Tone

In the tone-of-voice guidelines given to company writers, ‘be positive’ is often one of the cornerstones. So if the instruction is to interact with optimism, how is it actually done? We all want to be positive. Positive is good, positive is upbeat. Persuasive evidence...