Copylab’s Community Commitment
Growing the community In the last couple of years, it’s been exhilarating to see our small business grow into a global company. A big part of our success is down to the talent of our people, so we’ve been thinking about ways to retain them – and attract like-minded writers to the Copylab community.
We already offered professional support to our writers – quarterly language sessions with our Editor-in-Chief, and assistance with professional qualifications like the IMC. But we wanted to do more. We asked around, and found that a sense of community was important to our people. Some of our staff are regularly volunteering, while others participate in one-off community events. For example, Niels volunteers once a week at Union Chapel in London, which is connected to homeless charity Margins. He contributes by working in the café that operates during the concerts and events hosted at the venue. Other Copylabbers volunteer with the Trussell Trust and the SSPCA.
Copylab’s causes Because so many of us want to get involved, we set up our own community group. Our first initiative was to offer all Copylab full-time employees two days’ paid leave per year to devote to a charitable activity – whether that’s volunteering, fundraising or anything else that gives something back to the wider community.
We also set aside a sum of money to be donated to charitable causes each year. In 2017, we’ve supported CASCAID, the initiative within the asset-management industry to raise over £1 million for Cancer Research UK. Under this initiative, we donated to the Great Sanlam Cycling Challenge, Sanlam UK’s 850-mile cycle around all its regional offices. We also supported BNY Mellon Investment Management’s Celtic Row, a 70-mile rowing trip across the Irish Sea.
Through our work with some senior women in investment management, we were approached by The 30% Club – a global campaign aiming to achieve a minimum of 30% women on FTSE-100 boards. We agreed with the Club’s ethos that a gender balance encourages better leadership and helps companies perform better. And it reflects our own business – 50% of our executive team is female. We give our time by attending and writing up key events, as well as editing and designing The 30% Club’s newsletters.
Attracting Generation Z
As part of our work with the 30% Club, we became aware of the Think Future Study, in which over 20,000 students from 21 universities in the UK and Ireland were asked about their future career path. The study revealed that 93% of respondents wanted to be involved in meaningful work, compared to 40% who stated a desire for a role with power and status. Alongside this priority of making a difference, only 12% of students surveyed were considering entering the financial services industry. So how can we ensure our work is meaningful and appealing to Generation Z? That’s a question our community group is chewing over at the moment.
For now, we want to support young people by offering a prize that’s right up our street. As keen advocates of literacy, we will be hosting a competition to give away two student subscriptions to the New York Times. Students simply must tell us, in no more than 200 words, who their favourite author is and why. Send your entries to our community group organiser Kathryn. (Full contest rule can be found here.)