In an investment world awash in content, a clear strategy can be the difference between success and failure, differentiation and anonymity. We can help you ensure your content answers the right questions, reaches the right people, and achieves the right results.
In a sector where differentiation can be so elusive, your tone of voice can make your company distinct. Are you informal and easy-going? Are you traditionalists? Innovators? Local champions or internationalists? We can help you distil the culture of your company, and show your wider team how to use every sentence to convey your voice.
To hit the mark, a lot of great content also has to be regular, relevant and timely. Our team can work with you to identify the key events in your and the financial world’s year, and tailor a calendar to ensure your content gets out when it’s at its most effective.
To really earn its keep, great content has to perform. We can work with you to set attainable targets, watch their progress, and then be on hand to adjust your content to achieve even better results.
Communication is much simpler and more focused for a company that can sum up what it stands for. We’re experts at honing a company’s core messages and showing you how to weave these into everything you create.
“Copylab supported our investment teams with content writing that is clear and appropriate for our target audience. Using the digital copywriting team, they have also worked with us in developing our external website partnering with our website developers. We would recommend Copylab to other fund management companies.”
Sandra Rockett, Director of Wealth and Corporate Distribution Standard Investments, Irish Life