The Middle East is a very fast growing market for financial services. With the lower oil price driving the Gulf states to diversify their economies, we see an increasing appetite for Gulf companies to look outside their home markets. We are also aware that many of our asset management clients are expanding their businesses into the region.
At Copylab, we have been analysing the Gulf market for more than 18 months. After significant travel, research and discussions, we’re pleased to announce a strategic alliance with Advert One. The two companies will collaborate to provide specialist financial communication services to companies in the Middle East.
Advert One Financial Communications is the fastest growing company of its kind in Saudi Arabia and the Gulf region. A division of the Shawaf International group, Advert One provides communication services to listed Middle Eastern companies to support their initial public offerings (IPOs), rights issues, private placements and M&A activity.
Our role in the partnership, as the world’s leading investment writing and communications agency, is to provide financial copywriting services and help companies improve their English language reporting to shareholders.
Together, the two companies will provide unique new services to listed companies, firstly in Saudi Arabia. By providing high-quality English-language financial-communications expertise to the Saudi market, Copylab and Advert One will help companies communicate more effectively with their shareholders worldwide. This is a vital service for listed Saudi companies as the Saudi market is now open to foreign investors.
I think this is an exciting venture for Copylab as we expand our business internationally. We searched long and hard for the right partner, and we are delighted to be joining with Advert One. They are a modern and forward-thinking agency with a management team that shares our values of delivering creative and high-quality communication services.
The Saudi market is just the first location for our business in the Middle East. We are exploring other opportunities with Advert One, and look forward to building a successful agency that supports financial market activity across the entire region.