Musing, tips and news from the world of investment communications.

How to Write in a Positive Tone

In the tone-of-voice guidelines given to company writers, ‘be positive’ is often one of the cornerstones. So if the instruction is to interact with optimism, how is it actually done? We all want to be positive. Positive is good, positive is upbeat. Persuasive evidence...

read more

The Invention Of Mother’s Day

This Sunday is Mother’s Day in the UK (not in the US, but we’ll get to that). And for punctuation pedants, this holiday comes with a built-in struggle to deploy a possessive apostrophe correctly. Mother’s Day? (Hmm, sounds right.) Mothers’ Day? (Also sounds right.)...

read more