In a wide-ranging career, Niels has been an editor both for the Korean arm of the International Herald Tribune and Korean Air’s inflight magazine, a PR consultant on the global LG Electronics account, and the co-founder of a start-up. Returning to the UK in 2011, Niels gained an MBA from Cranfield School of Management and has been working in financial communications ever since. A content and digital specialist, Niels heads Copylab’s marketing and manages the London-based writing team.