In a wide-ranging career, Niels has been an editor both for the Korean arm of the International Herald Tribune and Korean Air’s inflight magazine, a PR consultant on the global LG Electronics account, and the co-founder of a start-up. Returning to the UK in 2011, Niels gained an MBA from Cranfield School of Management and has been working in financial communications ever since. Niels is the managing director for the UK and Europe and, as a content and digital specialist, he also heads up Copylab’s marketing.