The Value of Values: How To Stand Out in Asset Management Using Content Marketing
Two longstanding perceptions haunt the world of investment marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among...
How Can Lessons From One Of Our Global Asset Management Customers Be Applied By Others?
In the last of a series of guest blogs, David Hetling, industry marketing director at SDL, looks at how one global asset management firm has benefited from the creation of a tailored strategic-marketing solution. The last three blogs in this series have focused on...
12 Books For Christmas
When the days are short, the nights are long, and work winds down for the festive season, there’s finally time to get into your onesie and snuggle up with a hot chocolate and a hefty, thought-provoking book. Here at Copylab, we’re interested in a wide range of...
Overcoming The Impact Of Regulation To Create Compelling Fund Content
In the third of a series of guest blogs, David Hetling, industry marketing director at SDL, explores how asset management firms can overcome the impact of regulation to create persuasive fund content that not only engages consumers but enhances their corporate brand....
Investment Writing Utopia For Realists
“Our vision is to become the trusted investment communications partner to financial services companies, help them do business around the world and create opportunities for our people to build meaningful careers.” We passionately believe in our vision. We think it’s...
Copylab Signs MOU to Create China Joint Venture
Today, Copylab has signed a memorandum of understanding with a Chinese communications agency with a commitment to incorporate a joint venture in six months. This is a huge step for Copylab that will enable our clients to access Copylab-grade investment writing...
WHO ARE COPYLAB?
We help asset managers across Europe, North America and Asia with their investment writing, marketing content and client communications. Some clients come to us to outsource their fund reporting. Others look to us for a fresh take on their creative communications. All benefit from the personal touch: we seek to develop long-term relationships so we can add true value.
COPYLAB: THE MOVIE
A GLOBAL BUSINESS WITH THE AMBITION TO SUPPORT YOURS
