In the third of a series of guest blogs, David Hetling, industry marketing director at SDL, explores how asset management firms can overcome the impact of regulation to create persuasive fund content that not only engages consumers but enhances their corporate brand....
In the first of a series of guest blogs, David Hetling, industry marketing director at SDL, considers the huge challenges of creating fund content for a multicultural, multilingual world. For asset management firms, successful engagement with customers and regulators...
This piece was written by Lucien Schaffhauser, a recent history and economics graduate, and prized Copylab intern, whose competency in commas is finally complete. Picture the scene: it’s the first term of my third year at university and I have two successful years of...
The general public has a broad misunderstanding and mistrust of the finance industry. Some of that is entirely deserved – it has had its fair share of scandals and blow-ups over the years. But too many people form their view of how markets work from Hollywood. So if...
In this first post of the New Year, Copylab takes a look at words that broke into the financial and investment mainstream in 2016. The word of the year for the OED was post-truth, but in the world of financial communications, there was only one serious contender:...
