In case you missed it, podcasts are booming. In an environment where marketers are engaged in a constant scramble for consumers’ attention, podcasts tick some king-sized boxes: in the UK, almost 6 million people listen to podcasts every week, of whom three quarters...
You wouldn’t believe how many times I’ve been contacted by high-end magazines, eager to feature me in one of those day-in-the-life articles, showcasing the glamour of investment writing. None, that’s how many. No one ever calls. This is odd. Because, in...
Adam Brown is the Global Head of Marketing at GAM and a long-time supporter of Copylab. We recently enjoyed a wide-ranging chat, and covered a range of subjects including marketing technology, leading teams through tough times, content marketing, ROI, podcasts and...
When adverts for responsible investment products have infiltrated even your Instagram feed, you know it’s an investment trend that’s here to stay. And if there’s anyone who understands responsible investment, it’s Will Oulton, the man responsible for...
In his last full year as Deutsche Bank’s head of mutual fund research, Vince Regan and his team met with 1,300 different fund managers. Following each of these pitches, a hopeful salesperson would call, asking what he thought. “I’d be polite,” Regan says, “but the...
Woodford Investment Management believes in a clear, central idea: investments belong to investors, not the money managers. But holding this belief is one thing. Conveying it to the public is quite another. Since the company’s founding in 2014, this task has fallen to...
