“When it comes to diversity and inclusion, there’s a lot of work that needs done” – Renee Baker, Head of Black Financial Advisors Network
Interviewlab
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Copylab Meets: Mark Chappel, Senior Content Manager At Legal & General Investment Management, Talks Podcasts
In case you missed it, podcasts are booming. In an environment where marketers are engaged in a constant scramble for consumers’ attention, podcasts tick some king-sized boxes: in the UK, almost 6 million people listen to podcasts every week, of whom three quarters...
A Day In The Life Of An Investment Writer
You wouldn’t believe how many times I’ve been contacted by high-end magazines, eager to feature me in one of those day-in-the-life articles, showcasing the glamour of investment writing. None, that’s how many. No one ever calls. This is odd. Because, in...
Copylab Meets: Adam Brown, Global Head Of Marketing At GAM
Adam Brown is the Global Head of Marketing at GAM and a long-time supporter of Copylab. We recently enjoyed a wide-ranging chat, and covered a range of subjects including marketing technology, leading teams through tough times, content marketing, ROI, podcasts and...
Copylab Meets: Will Oulton, Global Head Of Responsible Investment At First State Investments
When adverts for responsible investment products have infiltrated even your Instagram feed, you know it’s an investment trend that’s here to stay. And if there’s anyone who understands responsible investment, it’s Will Oulton, the man responsible for...
What Fund Selectors Want: Copylab Meets Fund Selector Vince Regan
In his last full year as Deutsche Bank’s head of mutual fund research, Vince Regan and his team met with 1,300 different fund managers. Following each of these pitches, a hopeful salesperson would call, asking what he thought. “I’d be polite,” Regan says, “but the...
Copylab Meets: Mitchell Fraser-Jones, Head of Investment Communications at Woodford Investment Management
Woodford Investment Management believes in a clear, central idea: investments belong to investors, not the money managers. But holding this belief is one thing. Conveying it to the public is quite another. Since the company’s founding in 2014, this task has fallen to...
Can Science Turn You Into A Better Writer?
US constitutional scholars spent the better part of 140 years bickering over a dozen anonymously written essays. The 18th century papers argued in favour of ratifying the newly drafted American bill of rights, and researchers knew each essay was written by...
Copylab Meets: Isla Mackenzie, Global Head of Marketing and Communications at Aviva Investors
Isla Mackenzie has had a busy two years since joining Aviva Investors, the global asset management business of Aviva plc, in November 2014. She promptly oversaw a rebranding, a major fund launch and some of the most high-profile marketing campaigns the company has...
Ten Tips On Interviewing A Fund Manager
Fund reports are one of our specialities here at Copylab. Often we conjure them up out of the dry facts and figures, but we also regularly get to interview the fund managers themselves. Here’s how to get the best out of that invaluable face-face time: 1. Book...