Asia might not be the first place that springs to mind when you think about sustainability. Air pollution, deforestation and a growing problem with plastics may be closer to your initial association. But with Asia set to dominate the global economy – with a growing middle class and subsequent rise in purchasing power – the continent will play a huge role in setting the tone for sustainable development. In this post, we explore how Asia is tackling environmental issues and what impact the coronavirus epidemic could have on responsible investing in the region.
Is the pandemic and recession we’re all facing a grizzly or a black bear? Are you cutting costs, postponing campaigns and cancelling investments? Or are you adjusting your strategies, changing your product offering and investing in your brand’s future?
Thought leadership has an image problem. As our friend below so expertly demonstrates, what should be a medium for incisive, thought-provoking commentary has been reduced – through misuse and overuse – to one of the biggest clichés in marketing. ...