Musings, Tips & News From The World Of Financial Communications
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The Power of Storytelling in Investment Communications
“You’re never going to kill storytelling because it’s built into the human plan. We come with it.”We humans appear to have evolved to be ‘wired for story’. Neuroimaging has shown that a good story can prompt the release of chemicals, including oxytocin and cortisol....
Bridging the Gender Gap: Three Tips to Engage and Empower Women Investors
The book “Men Are from Mars, Women Are from Venus” discusses the fundamental differences between men and women. Is the phrase also true when it comes to investing? Studies in both Europe and the US indicate that women and men have different financial experiences; and...
A plain-English experiment
According to Bill Gates, “if you can't explain something simply, you don't really understand it”. If we apply that maxim to investment concepts, how well do we really understand them? To find out for myself, I’m trying an exercise devised by Randall Munroe,...
A woman’s place
The theme of today’s International Women’s Day is #choosetochallenge. Nowhere is that sentiment more appropriate than in finance. A tonne of progress has been made since I started Copylab in 2005. But there’s more to do.
Eight Steps To A Winning Award Submission
You might think that with the Covid-induced shuttering of venues, award ceremonies would have petered out too. Not a bit of it. In fact, with many conventional methods of networking and sales all but closed, award ceremonies are offering asset managers and other...
When in Rome: Regionalizing Content Across Global Markets
Mastering the art of communication across global markets means Knowing Your Audience!
Words have power. Choose them wisely. Because you need to speak their tongue to win their hearts and minds
Copylab Appoints New CEO
I’m pleased to announce that I have appointed John D Connolly as the new CEO of the Copylab group. John took over from me on 1 January 2021, having led the North American division of Copylab successfully in the past five years.
Book-lab: Books for Christmas and Beyond
Spending this Christmas in tiers means there’s no better time to cosy up with a good book. Here are our top picks — spanning feminism, communication and business — to delve into during the holidays
Systemic Risk and Changes to Regulation Post-Covid
This blog has been produced in collaboration with Irish Funds Industry Association (Irish Funds) Covid-19 has impacted us all, in one way or another. Apart from the very real and ongoing human tragedy, the pandemic has had major economic and financial repercussions....
4 Barriers to Effective Crypto Communication (And How to Solve Them)
Cryptocurrencies have been on a tear. But as they gain broader acceptance with investment managers, communication about their benefits and problems hasn’t always kept pace. Malaysia-based Copylabber Ian Lee breaks down the challenges and solutions when it comes to communicating crypto’s unique value.
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