Musings, Tips & News From The World Of Financial Communications
Mix Up Your Content Marketing Strategy Today
As with other crises: you have your beeliners for safety and your risk-takers, but how has investor behaviour in the coronavirus market made it different?
The assessment of value is a marketing document, a remarkably candid one, but a marketing document nonetheless. Use it as an opportunity to remind your clients what it is you do well. And where issues are being resolved, it’s another opportunity to demonstrate that you are putting the client experience at the heart of what you do
Few things divide like jargon. While inspiring terror or teeth-gnashing rage in communications pros, people using such language might meet it with a shrug of indifference or, worse, a glint of pride.
So what, you might reasonably ask, is so bad about it?
While some traditional champions of free trade move towards ‘every-country-for itself’, much of Asia is taking a different approach. Through trade integration and financial inclusion, here’s why the heart of globalisation could be shifting to the East
It’s in all of our interests to give this hugely talented and inspiring generation a helping hand right now. And you may find a brilliant new long-term recruit this way. We’ve certainly been bowled over by our intern hires and we love having ‘100% home-grown’ writers who do everything the Copylab way.
Now home to 20 of the 25 largest financial services firms globally, the country in many respects is barely recognisable from the Ireland of the late 80s and early 90s when the IFSC was in its infancy. It punches well above its weight through a combination of a highly educated work-force, a good quality of life, a pro-business regulatory and fiscal regime, and an English-speaking, common law legal infrastructure.
It is also noteworthy that Ireland will soon become the only English-speaking member of the European Union. In that regard, a recent EY report noted that some 29 financial services companies have relocated staff or services from London to Dublin as a result of Brexit, making Dublin the most popular relocation site for the sector, ahead of both Luxembourg (25) and Frankfurt (24).
While it’s still too early for companies to get access to Middle East markets, there are some signs of restrictions starting to ease. Dubai has led the way, easing daytime movement restrictions during Ramadan. And Saudi Arabia has allowed businesses to reopen and eased movement bans. And although doing in business in the GCC largely remains as difficult as in other parts of the world, there is still a lot that companies can do to prepare for the bounceback. Here are some ideas you could use to ready your business for the future.
What will tomorrow bring? No one ever knows for sure, especially given the developments this year. That’s why investors are becoming ever more eager to read about the future insights of economists and fund managers. And while any forecasts can be fraught with...
We're delighted to announce that Copylab has appointed Simon Lints as a Strategic Adviser based in Singapore. Reporting to Copylab founder Ross Hunter, Simon is joining us to help develop our business across the Asia Pacific region. He will play a critical role in...
Asia might not be the first place that springs to mind when you think about sustainability. Air pollution, deforestation and a growing problem with plastics may be closer to your initial association. But with Asia set to dominate the global economy – with a growing middle class and subsequent rise in purchasing power – the continent will play a huge role in setting the tone for sustainable development. In this post, we explore how Asia is tackling environmental issues and what impact the coronavirus epidemic could have on responsible investing in the region.
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