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15 Tips to Writing Successful Fund Commentary

15 Tips to Writing Successful Fund Commentary

Copylab Exists Because Fund Commentary Exists  I set up the company in 2005 because I experienced first-hand the exhausting nature of producing hundreds of month-end and quarter-end reports: lung-busting activity for the first half of each month; recovering in a...

How To Get the Best From Your Graphic Designer

How To Get the Best From Your Graphic Designer

Before the client reads a word of your document they will start to form a judgment based on the front cover, and long after they have forgotten the detail of the text they will recall the images you used. Here are some ideas that could help you get more from your design studio or agency partner, and increase the impact of every document they create.

Lifting the Lid on Content Strategy

Lifting the Lid on Content Strategy

If you’re reading this blog, you probably work for a financial services company on commissioning, producing and managing content. That means you’re almost certainly already doing elements of content strategy as part of your day-to-day working life – perhaps without even realising.

Conversations around the equator

Conversations around the equator

My eldest – an incredibly resilient young woman – was recently part of school charity walk for a mental health charity. Collectively, they covered the distance of the equator over a four-week period – that’s 40,075 kilometres (kms), or just under 25,000 miles. She...

The Power of Storytelling in Investment Communications

The Power of Storytelling in Investment Communications

“You’re never going to kill storytelling because it’s built into the human plan. We come with it.”We humans appear to have evolved to be ‘wired for story’. Neuroimaging has shown that a good story can prompt the release of chemicals, including oxytocin and cortisol....

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