Musings, Tips & News From The World Of Financial Communications
Mix Up Your Content Marketing Strategy Today
How To Get the Best From Your Graphic Designer
Before the client reads a word of your document they will start to form a judgment based on the front cover, and long after they have forgotten the detail of the text they will recall the images you used. Here are some ideas that could help you get more from your design studio or agency partner, and increase the impact of every document they create.
Copylab Welcomes Simon Lints, Former CEO of Schroders Wealth Management, as MD for Asia
One of my favorite parts of this job is writing about the growth targets Copylab continues to meet and surpass, especially as it relates to our global expansion. That’s why I’m pleased to announce the appointment of Simon Lints as managing director of Copylab Asia and...
Lifting the Lid on Content Strategy
If you’re reading this blog, you probably work for a financial services company on commissioning, producing and managing content. That means you’re almost certainly already doing elements of content strategy as part of your day-to-day working life – perhaps without even realising.
Financial Literacy — Why It Matters All Year Long
Although April was Financial Literacy Month, recent events remind us that the basics of financial literacy are essential no matter what the month. In a world of crypto and meme stocks, how can investment firms communicate the necessity of financial literacy? ...
The New SEC Marketing Rule and What It Means for Investment Communications
In December 2020, the SEC adopted amendments to modernize and consolidate the original regulations that govern ‘40 Act funds. What has changed, and how does it impact communications from investment advisors? Why: The streamlined regulations are intended to...
Why Mental Health Awareness Week Matters to Copylab
The central theme of MHAW this year is nature, underpinned by the Five Ways to Wellbeing, a series of steps aimed at maintaining the mental health of you and those around you. Here is how we try to adhere to these steps at Copylab.
Conversations around the equator
My eldest – an incredibly resilient young woman – was recently part of school charity walk for a mental health charity. Collectively, they covered the distance of the equator over a four-week period – that’s 40,075 kilometres (kms), or just under 25,000 miles. She...
The Power of Storytelling in Investment Communications
“You’re never going to kill storytelling because it’s built into the human plan. We come with it.”We humans appear to have evolved to be ‘wired for story’. Neuroimaging has shown that a good story can prompt the release of chemicals, including oxytocin and cortisol....
Bridging the Gender Gap: Three Tips to Engage and Empower Women Investors
The book “Men Are from Mars, Women Are from Venus” discusses the fundamental differences between men and women. Is the phrase also true when it comes to investing? Studies in both Europe and the US indicate that women and men have different financial experiences; and...
A plain-English experiment
According to Bill Gates, “if you can't explain something simply, you don't really understand it”. If we apply that maxim to investment concepts, how well do we really understand them? To find out for myself, I’m trying an exercise devised by Randall Munroe,...
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