Blab From the Lab
Musing, tips and news from the world of financial communications…
Eight Steps To A Winning Award Submission
With the festive season fast fading into the distance, investment marketers are eagerly turning their attention to that other great season of giving and receiving: industry awards. For the next three months, investment writers will be combing through all their sources...
Five inescapable office email clichés – and why we can’t escape them
Like haiku, football commentary and Tannoy announcements on the Tube, office email has a culture and vernacular all its own. We agonise over cc etiquette; we fume over wordy or bewilderingly brief messages; we dream of inbox zero. And like all widely used languages,...
Asset Management Opportunities In Asia – Are You Serious?
Most growth-oriented businesses talk about expanding into Asia, and many financial firms have already taken the plunge into the Pacific – or at least dipped their toes in it. In this post, we explain why asset managers are focusing more on the Far East, and we...
The Value of Values: How To Stand Out in Asset Management Using Content Marketing
Two longstanding perceptions haunt the world of investment marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among...
How Can Lessons From One Of Our Global Asset Management Customers Be Applied By Others?
In the last of a series of guest blogs, David Hetling, industry marketing director at SDL, looks at how one global asset management firm has benefited from the creation of a tailored strategic-marketing solution. The last three blogs in this series have focused on...
Writing For Clients In Asia? Here Are Our 4 Top Tips
Many of our larger investment management clients are doing business in Asia. And – at the risk of sounding stalkery – where they go, we go. In our recent forays into Asian markets, our client meetings have thrown up a recurring theme. There’s often a disconnect in how...
12 Books For Christmas
When the days are short, the nights are long, and work winds down for the festive season, there’s finally time to get into your onesie and snuggle up with a hot chocolate and a hefty, thought-provoking book. Here at Copylab, we’re interested in a wide range of...
Overcoming The Impact Of Regulation To Create Compelling Fund Content
In the third of a series of guest blogs, David Hetling, industry marketing director at SDL, explores how asset management firms can overcome the impact of regulation to create persuasive fund content that not only engages consumers but enhances their corporate brand....
Investment Writing Utopia For Realists
“Our vision is to become the trusted investment communications partner to financial services companies, help them do business around the world and create opportunities for our people to build meaningful careers.” We passionately believe in our vision. We think it’s...
Copylab Signs MOU to Create China Joint Venture
Today, Copylab has signed a memorandum of understanding with a Chinese communications agency with a commitment to incorporate a joint venture in six months. This is a huge step for Copylab that will enable our clients to access Copylab-grade investment writing...
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