Blab From the Lab
Musing, tips and news from the world of financial communications…
Manufacturing Growth: The Budding Investment Allure of Southeast Asia
Previously perceived as exotic backpacker destinations, promoted and made accessible by publications such as the ubiquitous ‘Lonely Planet Guide’, the likes of Vietnam, Cambodia and Laos have moved on. Once viewed as sleepy and rural, they are increasingly becoming vibrant, dynamic and safer places to do business.
8 Tips For CMOs To Help Writers Find More Time And Create More Content
THE PROBLEM The modern office environment isn’t set up with writers in mind. You want your writers to produce more content. Your writers want an atmosphere that allows them to do that. Ask any writer about their perfect day, and it would look something like this:...
Eight Steps To A Winning Award Submission
With the festive season fast fading into the distance, investment marketers are eagerly turning their attention to that other great season of giving and receiving: industry awards. For the next three months, investment writers will be combing through all their sources...
Five inescapable office email clichés – and why we can’t escape them
Like haiku, football commentary and Tannoy announcements on the Tube, office email has a culture and vernacular all its own. We agonise over cc etiquette; we fume over wordy or bewilderingly brief messages; we dream of inbox zero. And like all widely used languages,...
Asset Management Opportunities In Asia – Are You Serious?
Most growth-oriented businesses talk about expanding into Asia, and many financial firms have already taken the plunge into the Pacific – or at least dipped their toes in it. In this post, we explain why asset managers are focusing more on the Far East, and we...
The Value of Values: How To Stand Out in Asset Management Using Content Marketing
Two longstanding perceptions haunt the world of investment marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among...
How Can Lessons From One Of Our Global Asset Management Customers Be Applied By Others?
In the last of a series of guest blogs, David Hetling, industry marketing director at SDL, looks at how one global asset management firm has benefited from the creation of a tailored strategic-marketing solution. The last three blogs in this series have focused on...
Writing For Clients In Asia? Here Are Our 4 Top Tips
Many of our larger investment management clients are doing business in Asia. And – at the risk of sounding stalkery – where they go, we go. In our recent forays into Asian markets, our client meetings have thrown up a recurring theme. There’s often a disconnect in how...
12 Books For Christmas
When the days are short, the nights are long, and work winds down for the festive season, there’s finally time to get into your onesie and snuggle up with a hot chocolate and a hefty, thought-provoking book. Here at Copylab, we’re interested in a wide range of...
Overcoming The Impact Of Regulation To Create Compelling Fund Content
In the third of a series of guest blogs, David Hetling, industry marketing director at SDL, explores how asset management firms can overcome the impact of regulation to create persuasive fund content that not only engages consumers but enhances their corporate brand....
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