Musing, Tips & News From The World Of Financial Communications
Mix Up Your Content Marketing Strategy Today
We're delighted to announce that Copylab has appointed Simon Lints as a Strategic Adviser based in Singapore. Reporting to Copylab founder Ross Hunter, Simon is joining us to help develop our business across the Asia Pacific region. He will play a critical role in...
Asia might not be the first place that springs to mind when you think about sustainability. Air pollution, deforestation and a growing problem with plastics may be closer to your initial association. But with Asia set to dominate the global economy – with a growing middle class and subsequent rise in purchasing power – the continent will play a huge role in setting the tone for sustainable development. In this post, we explore how Asia is tackling environmental issues and what impact the coronavirus epidemic could have on responsible investing in the region.
Is the pandemic and recession we’re all facing a grizzly or a black bear? Are you cutting costs, postponing campaigns and cancelling investments? Or are you adjusting your strategies, changing your product offering and investing in your brand’s future?
It can be hard enough to stay on top of things with little ones during regular work-from-home days. But when home office meets home school meets quarantine meets one walk a day, keeping kids occupied while staying productive can become daunting.
We have a fair few working parents at the lab, so we asked them to share their top tips on how to keep their kids occupied while also managing fund commentaries, thought leadership pieces, and investment marketing clients across the world.
In an industry where clients are demanding more transparency, asset-management firms could benefit from revamping their web content to include clearer, more concise language in a tone that’s relatable to their audiences.
They say that the first casualty of war, or indeed any major crisis, is the truth. That may be so, but one of the first hostages is language.
Of particular interest to us as writers is the gradual takeover of the language used in relation to coronavirus – ‘language infiltration’, if you like – as a new lexicon develops to verbally frame the crisis.
COVID-19 is unquestionably a major problem. For those it's affected personally, its impact has been huge and, in numerous tragic cases, incalculable. For people looking to travel, it's thrown their plans into disarray. The world of commerce is reeling too, suffering...
By working to improve diversity, inclusion and equality of opportunity, firms will benefit from a more diverse, content and engaged workforce, and have the ability to attract and retain the best people, regardless of gender or ethnicity.
Previously perceived as exotic backpacker destinations, promoted and made accessible by publications such as the ubiquitous ‘Lonely Planet Guide’, the likes of Vietnam, Cambodia and Laos have moved on. Once viewed as sleepy and rural, they are increasingly becoming vibrant, dynamic and safer places to do business.
THE PROBLEM The modern ofﬁce environment isn’t set up with writers in mind. You want your writers to produce more content. Your writers want an atmosphere that allows them to do that. Ask any writer about their perfect day, and it would look something like this:...
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