Musings, Tips & News From The World Of Financial Communications
Mix Up Your Content Marketing Strategy Today
Beyond the “landing zones” and “cliff edges”, what might a post-Brexit financial landscape look like? Our head of business development in Ireland, Karl Daly, investigates
Projected to grow into the second-largest globally by 2023, Chinese asset management has already begun to shape global trends. In this article, Lewis Barrack investigates the changing landscape and how the industry can navigate the inevitable structural shift
“Too expensive! Let’s just hire someone” is a common objection when it comes to #outsourcing. But in-house staff can cost more than you think, and outsourced writers come with a host of other benefits too.
The Covid pandemic laid bare the need for strong business continuity measures for investment marketers. From communications to team management, here’s how to prepare for the next crisis.
As with other crises: you have your beeliners for safety and your risk-takers, but how has investor behaviour in the coronavirus market made it different?
The assessment of value is a marketing document, a remarkably candid one, but a marketing document nonetheless. Use it as an opportunity to remind your clients what it is you do well. And where issues are being resolved, it’s another opportunity to demonstrate that you are putting the client experience at the heart of what you do
Few things divide like jargon. While inspiring terror or teeth-gnashing rage in communications pros, people using such language might meet it with a shrug of indifference or, worse, a glint of pride.
So what, you might reasonably ask, is so bad about it?
While some traditional champions of free trade move towards ‘every-country-for itself’, much of Asia is taking a different approach. Through trade integration and financial inclusion, here’s why the heart of globalisation could be shifting to the East
It’s in all of our interests to give this hugely talented and inspiring generation a helping hand right now. And you may find a brilliant new long-term recruit this way. We’ve certainly been bowled over by our intern hires and we love having ‘100% home-grown’ writers who do everything the Copylab way.
Now home to 20 of the 25 largest financial services firms globally, the country in many respects is barely recognisable from the Ireland of the late 80s and early 90s when the IFSC was in its infancy. It punches well above its weight through a combination of a highly educated work-force, a good quality of life, a pro-business regulatory and fiscal regime, and an English-speaking, common law legal infrastructure.
It is also noteworthy that Ireland will soon become the only English-speaking member of the European Union. In that regard, a recent EY report noted that some 29 financial services companies have relocated staff or services from London to Dublin as a result of Brexit, making Dublin the most popular relocation site for the sector, ahead of both Luxembourg (25) and Frankfurt (24).
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