Musings, Tips & News From The World Of Financial Communications
Mix Up Your Content Marketing Strategy Today
Financial Literacy — Why It Matters All Year Long
Although April was Financial Literacy Month, recent events remind us that the basics of financial literacy are essential no matter what the month. In a world of crypto and meme stocks, how can investment firms communicate the necessity of financial literacy? ...
The New SEC Marketing Rule and What It Means for Investment Communications
In December 2020, the SEC adopted amendments to modernize and consolidate the original regulations that govern ‘40 Act funds. What has changed, and how does it impact communications from investment advisors? Why: The streamlined regulations are intended to...
Why Mental Health Awareness Week Matters to Copylab
The central theme of MHAW this year is nature, underpinned by the Five Ways to Wellbeing, a series of steps aimed at maintaining the mental health of you and those around you. Here is how we try to adhere to these steps at Copylab.
Conversations around the equator
My eldest – an incredibly resilient young woman – was recently part of school charity walk for a mental health charity. Collectively, they covered the distance of the equator over a four-week period – that’s 40,075 kilometres (kms), or just under 25,000 miles. She...
The Power of Storytelling in Investment Communications
“You’re never going to kill storytelling because it’s built into the human plan. We come with it.”We humans appear to have evolved to be ‘wired for story’. Neuroimaging has shown that a good story can prompt the release of chemicals, including oxytocin and cortisol....
Bridging the Gender Gap: Three Tips to Engage and Empower Women Investors
The book “Men Are from Mars, Women Are from Venus” discusses the fundamental differences between men and women. Is the phrase also true when it comes to investing? Studies in both Europe and the US indicate that women and men have different financial experiences; and...
A plain-English experiment
According to Bill Gates, “if you can't explain something simply, you don't really understand it”. If we apply that maxim to investment concepts, how well do we really understand them? To find out for myself, I’m trying an exercise devised by Randall Munroe,...
A woman’s place
The theme of today’s International Women’s Day is #choosetochallenge. Nowhere is that sentiment more appropriate than in finance. A tonne of progress has been made since I started Copylab in 2005. But there’s more to do.
Eight Steps To A Winning Award Submission
You might think that with the Covid-induced shuttering of venues, award ceremonies would have petered out too. Not a bit of it. In fact, with many conventional methods of networking and sales all but closed, award ceremonies are offering asset managers and other...
When in Rome: Regionalizing Content Across Global Markets
Mastering the art of communication across global markets means Knowing Your Audience!
Words have power. Choose them wisely. Because you need to speak their tongue to win their hearts and minds
Get the latest Blab delivered straight to your inbox