Blab From the Lab
Musing, tips and news from the world of financial communications…
Three Things Asset Managers Can Do To Streamline Content Creation And Delivery
In the second of a series of guest blogs, David Hetling, industry marketing director at SDL, looks at how asset management firms can streamline the flow of content in order to achieve their business objectives. How can asset management firms improve the flow of...
Things you want to know about commas
So small, the humble comma, and surely so simple. Everyone can work out when to use a comma, can’t they? Well, for those who aren’t sure, here are some tips. For starters, commas are used to separate things like names, quotations or questions from the rest of a...
Copylab Names John Holmes Its Strategic Director For Asia And The Middle East
I’m delighted to announce that John Holmes has agreed to join Copylab as our Strategic Director – Asia & Middle East. My vision for our agency is to be the chosen communications partner for our financial services clients wherever in the world they choose to do...
The Cultural Challenge Of Globalisation In Asset Management
In the first of a series of guest blogs, David Hetling, industry marketing director at SDL, considers the huge challenges of creating fund content for a multicultural, multilingual world. For asset management firms, successful engagement with customers and regulators...
The Accidental Strategy
Do you believe in fate? Call me a crank, but I do. I believe that if you have eyes open to potential opportunities and the passion to execute, then you can turn fate to mutual advantage. That’s exactly what triggered our international strategy. One James. A Jodi. And...
12 Ways To Make Fund Commentary Your Most Valuable Marketing Document
What do Tiger Woods, Bobby Ewing and tube tops have in common? They were all written off and made remarkable comebacks. We think the humble fund commentary deserves its place in this parade of ‘rags to riches’ stories. You don’t think it’s possible? Our two-word...
How Our Fund Commentary Service Changed One Writing Team’s Lives For Good
This is just one story of how we transformed the professional and personal lives of an investment writing team. The names have been changed to respect privacy but, otherwise, it’s a true story that shows the need for flexible support for investment writing...
Kiltwalk CopyLab Fundraiser
This is a little write up about the Edinburgh Kiltwalk to tell you how it went and to say a huge THANK YOU to everyone who sponsored us. I rocked up to the Musselburgh seafront with my son Sam on a cool, grey and blustery Sunday morning to join a throng of...
The Active Voice Is Always Better – Except When It Isn’t
Lots of company style guides stress the importance of using the active voice over the passive voice. In fact, it’s often enshrined as one of the cardinal house-style rules. And usually this is a good idea, as business speak and business writing can be horribly...
10 Tips For How Finance Marketers Can Navigate Compliance
If you work in financial marketing, you really should be best buddies with the people in compliance. Both departments have the same goal: to create literature that will promote the business, engage the customer, sell the product and comply with strict guidelines. So...
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