Blab From the Lab
Musing, tips and news from the world of financial communications…
Kiltwalk CopyLab Fundraiser
This is a little write up about the Edinburgh Kiltwalk to tell you how it went and to say a huge THANK YOU to everyone who sponsored us. I rocked up to the Musselburgh seafront with my son Sam on a cool, grey and blustery Sunday morning to join a throng of...
The Active Voice Is Always Better – Except When It Isn’t
Lots of company style guides stress the importance of using the active voice over the passive voice. In fact, it’s often enshrined as one of the cardinal house-style rules. And usually this is a good idea, as business speak and business writing can be horribly...
10 Tips For How Finance Marketers Can Navigate Compliance
If you work in financial marketing, you really should be best buddies with the people in compliance. Both departments have the same goal: to create literature that will promote the business, engage the customer, sell the product and comply with strict guidelines. So...
How To Write Better RFP Responses For Asset Managers
Requests for proposals (RFPs) are crucial for any investment business. Although you might win clients by reputation or through longstanding relationships, responding to an RFP is an opportunity to enhance your reputation and begin new relationships – and, of course,...
Making Sense Of The AI Hype
“The machine required incessant attention. Its work had to be watched with anxiety, and its arithmetical music had to be elicited by frequent tuning and skilful handling. This volume is the result, and thus the soul of the machine is exhibited in a series of tables.”...
Storytelling And Strategy: Your 5-Minute Guide To Retaining Billions In Client Assets
British celebrity chef Nick Nairn bought a restaurant in our village. Within a few days, my wife Sam noticed they’d taken her favourite scallop dish off the menu. She was upset and started grumbling about what other ‘changes’ might be made to her favourite eatery. I...
How Can Economics, Like History, Become Available To All?
This piece was written by Lucien Schaffhauser, a recent history and economics graduate, and prized Copylab intern, whose competency in commas is finally complete. Picture the scene: it’s the first term of my third year at university and I have two successful years of...
Could Jacob Rees-Mogg Pass Copylab’s Editing Tests?
British politician Jacob Rees-Mogg garnered a fair few headlines last week—he was appointed Leader of the House of Commons by new prime minister Boris Johnson, and questions arose over whether ‘Mr Rees-Mogg’ is the name of an actual person or a character from the...
How To Write Fund Commentary That Helps Increase Sales and Trim Costs
Investment commentary matters.Now, as a company specialising in investment communications, we would say that, wouldn’t we? But far from being a mere regulatory burden, high-quality fund commentary is (or should be) a crucial component in asset managers'...
5 Tips For Investment Marketers To Make Headlines Zing, Pop And Click
Research shows that 8 out of 10 people will read the headline copy in a blog. But only 2 in 10 will click through and read the article. Headlines matter. For investment marketers, they should be up there on the Hierarchy of Needs alongside...
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