Data Analytics
Find objective and relevant insights to inform marketing strategy, messaging and channel selection.
- New York
- London
- Glasgow
- Paris
- Singapore
Innovative digital marketing for banks that drives long-term profitable growth
Our four-stage marketing process converts customer insights into business results:
Understand your customer and prospect needs
Uncover insights into customer needs to inform benefit-based marketing campaigns – and increase audience awareness, relevance and engagement.
Content Audit
Take a hard look at what’s working, and what’s not with your current content.
Market Research
To identify emerging trends and unmet needs.
Roadmap your marketing strategy
Apply customers insights to your products and services to plan a marketing strategy with clear, measurable goals.
Marketing Plan
Targeting key growth opportunities with clearly defined objectives, strategies and tactics.
Communications Strategy
What you want to say, to whom, giving them tangible reasons to believe ending with a strong call-to-action.
Unique Selling Proposition
In benefit-led terms to help motivate targets and differentiate your offerings.
Track Success with KPIs
Tied to specific marketing campaign metrics of success using your CRM platform.
Implement the plan
Use compelling and engaging words, pictures, graphics and videos to tell your story and build customer awareness, trust and engagement .
Website Design
Make the most of your website from a design, feature – functionality, content, deliver and great user-experience.
Thought Leadership
Differentiate your bank and give your customers insights to help them make the most of their financial lives.
Digital and Social Media
Across LinkedIn, X, Instagram, and Facebook, Copylabbers are grounded in the language
of banking. As your partner, we can
make your digital platforms work better.
Marketing Campaigns
Support specific offerings like deposit products and small business banking.
Graphic Design and Infographics
Make complex offerings and concepts easier to understand.
Community Engagement Programs
Innovative and high-impact ways to raise your bank’s visibility and showcase your contribution to community vitality.
Video and Podcasts
Leverage the power of “sight, sound and motion” to better engage key audiences with relevant content.
Measure, review and optimize
Measure the performance of all activity to optimize future campaigns and increase the ROI of your marketing activity.
Marketing Analytics
From audience engagement, lead attribution and cost-per-customer acquisition. Make marketing an investment that pays positive returns.
Insight Generation
Identify marketing programs that work (and why) versus those that don’t.
Performance Marketing Reporting
Easy to read dashboards using your CRM data.
Optimization Recommendations
Make every marketing dollar spent work harder.
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