Ross founded Copylab in 2005 and is now leading the team in the UK and leading the company’s charge into new markets.More articles from Ross Hunter
We’ve worked on dozens of clients’ commentary processes over the years. There’s not one where we’ve not been able to make enhancements, even to the best processes. We often run health checks for clients to review where they are now and make suggestions that move them along the pathway to best practice.
We’re open-minded to new technologies that help improve quality, save time or save money.
For example, we use Visible Thread and Readability Test to improve readability. And the Thesaurus website is useful for finding alternatives for those words that are so overused in commentaries.
Grammarly is useful for proofing and grammar. Or just the good old Spelling and Grammar function in Word.
And there are loads of great online anti-plagiarism tools, like plagiarismdetector or duplichecker.
Of course, innovations don’t always have to be high-tech. We add plenty of value for clients through low-tech solutions.
We initiated a monthly meeting for all Copylab writers in which one of our senior writers (and experienced ex-portfolio manager) talks through the most important themes and stock stories of the month. This step helps ensure the team doesn’t miss a trick when writing month-end market reviews.
Our regular client reviews aim to enhance our processes and save valuable time when it comes to hitting those tight month-end and quarter-end deadlines.
And employing templates is a simple but effective innovation for limiting the variability of commentary content (see blog 3 in our series for more on templates).
Best of all, though, the greatest innovations come from our writers’ creativity. They can extract the ‘why’ from fund managers that bring the ‘what’ to life and express it in a way that engages readers.