In the third of a series of guest blogs, David Hetling, industry marketing director at SDL, explores how asset management firms can overcome the impact of regulation to create persuasive fund content that not only engages consumers but enhances their corporate brand....
In the second of a series of guest blogs, David Hetling, industry marketing director at SDL, looks at how asset management firms can streamline the flow of content in order to achieve their business objectives. How can asset management firms improve the flow of...
In the first of a series of guest blogs, David Hetling, industry marketing director at SDL, considers the huge challenges of creating fund content for a multicultural, multilingual world. For asset management firms, successful engagement with customers and regulators...
What do Tiger Woods, Bobby Ewing and tube tops have in common? They were all written off and made remarkable comebacks.We think the humble fund commentary deserves its place in this parade of ‘rags to riches’ stories. You don’t think it’s possible? Our two-word...
If you work in financial marketing, you really should be best buddies with the people in compliance. Both departments have the same goal: to create literature that will promote the business, engage the customer, sell the product and comply with strict guidelines. So...
British celebrity chef Nick Nairn bought a restaurant in our village. Within a few days, my wife Sam noticed they’d taken her favourite scallop dish off the menu. She was upset and started grumbling about what other ‘changes’ might be made to her favourite eatery. I...
