In the first of a series of guest blogs, David Hetling, industry marketing director at SDL, considers the huge challenges of creating fund content for a multicultural, multilingual world. For asset management firms, successful engagement with customers and regulators...
What do Tiger Woods, Bobby Ewing and tube tops have in common? They were all written off and made remarkable comebacks.We think the humble fund commentary deserves its place in this parade of ‘rags to riches’ stories. You don’t think it’s possible? Our two-word...
If you work in financial marketing, you really should be best buddies with the people in compliance. Both departments have the same goal: to create literature that will promote the business, engage the customer, sell the product and comply with strict guidelines. So...
British celebrity chef Nick Nairn bought a restaurant in our village. Within a few days, my wife Sam noticed they’d taken her favourite scallop dish off the menu. She was upset and started grumbling about what other ‘changes’ might be made to her favourite eatery. I...
Research shows that 8 out of 10 people will read the headline copy in a blog. But only 2 in 10 will click through and read the article. Headlines matter. For investment marketers, they should be up there on the Hierarchy of Needs alongside food, water, battery life...
It’s no great mystery why thought leadership should be so enticing for asset managers. In a sector riddled with regulation, where product differentiation often borders on the impossible, thought leadership provides a medium for clear, insightful, thought-provoking...
