If you’re reading this blog, you probably work for a financial services company on commissioning, producing and managing content. That means you’re almost certainly already doing elements of content strategy as part of your day-to-day working life – perhaps without even realising.
From compliance to process, we’ve got you covered.
In December 2020, the SEC adopted amendments to modernize and consolidate the original regulations that govern ‘40 Act funds. What has changed, and how does it impact communications from investment advisors? Why: The streamlined regulations are intended to...
You might think that with the Covid-induced shuttering of venues, award ceremonies would have petered out too. Not a bit of it. In fact, with many conventional methods of networking and sales all but closed, award ceremonies are offering asset managers and other...
Mastering the art of communication across global markets means Knowing Your Audience!
Words have power. Choose them wisely. Because you need to speak their tongue to win their hearts and minds
Mandatory or not, ESG reporting can attract investors and build loyalty, so why not produce an ESG report that goes beyond the standards?
“Too expensive! Let’s just hire someone” is a common objection when it comes to #outsourcing. But in-house staff can cost more than you think, and outsourced writers come with a host of other benefits too.
The Covid pandemic laid bare the need for strong business continuity measures for investment marketers. From communications to team management, here’s how to prepare for the next crisis.
As with other crises: you have your beeliners for safety and your risk-takers, but how has investor behaviour in the coronavirus market made it different?
The assessment of value is a marketing document, a remarkably candid one, but a marketing document nonetheless. Use it as an opportunity to remind your clients what it is you do well. And where issues are being resolved, it’s another opportunity to demonstrate that you are putting the client experience at the heart of what you do
It’s in all of our interests to give this hugely talented and inspiring generation a helping hand right now. And you may find a brilliant new long-term recruit this way. We’ve certainly been bowled over by our intern hires and we love having ‘100% home-grown’ writers who do everything the Copylab way.