As with other crises: you have your beeliners for safety and your risk-takers, but how has investor behaviour in the coronavirus market made it different?
Industry Tips
From compliance to process, we’ve got you covered.
5 Tips to Nail Your Assessment of Value Report
The assessment of value is a marketing document, a remarkably candid one, but a marketing document nonetheless. Use it as an opportunity to remind your clients what it is you do well. And where issues are being resolved, it’s another opportunity to demonstrate that you are putting the client experience at the heart of what you do
‘Lockdown Generation’: Why We’re Hiring Interns During a Recession
It’s in all of our interests to give this hugely talented and inspiring generation a helping hand right now. And you may find a brilliant new long-term recruit this way. We’ve certainly been bowled over by our intern hires and we love having ‘100% home-grown’ writers who do everything the Copylab way.
Scripting The Future – Tips For Writing Effective Investment Outlooks
What will tomorrow bring? No one ever knows for sure, especially given the developments this year. That’s why investors are becoming ever more eager to read about the future insights of economists and fund managers. And while any forecasts can be fraught with...
‘Harder to Read than Moby Dick’: Why Asset Managers Should Simplify Their Content
In an industry where clients are demanding more transparency, asset-management firms could benefit from revamping their web content to include clearer, more concise language in a tone that’s relatable to their audiences.
The Gender Gap in Investment: Shattering Barriers
By working to improve diversity, inclusion and equality of opportunity, firms will benefit from a more diverse, content and engaged workforce, and have the ability to attract and retain the best people, regardless of gender or ethnicity.
Eight Steps To A Winning Award Submission
With the festive season fast fading into the distance, investment marketers are eagerly turning their attention to that other great season of giving and receiving: industry awards. For the next three months, investment writers will be combing through all their sources...
How Can Lessons From One Of Our Global Asset Management Customers Be Applied By Others?
In the last of a series of guest blogs, David Hetling, industry marketing director at SDL, looks at how one global asset management firm has benefited from the creation of a tailored strategic-marketing solution. The last three blogs in this series have focused on...
Writing For Clients In Asia? Here Are Our 4 Top Tips
Many of our larger investment management clients are doing business in Asia. And – at the risk of sounding stalkery – where they go, we go. In our recent forays into Asian markets, our client meetings have thrown up a recurring theme. There’s often a disconnect in how...
Overcoming The Impact Of Regulation To Create Compelling Fund Content
In the third of a series of guest blogs, David Hetling, industry marketing director at SDL, explores how asset management firms can overcome the impact of regulation to create persuasive fund content that not only engages consumers but enhances their corporate brand....