Some friendly advice on how to create better written content.
Few things divide like jargon. While inspiring terror or teeth-gnashing rage in communications pros, people using such language might meet it with a shrug of indifference or, worse, a glint of pride.
So what, you might reasonably ask, is so bad about it?
What will tomorrow bring? No one ever knows for sure, especially given the developments this year. That’s why investors are becoming ever more eager to read about the future insights of economists and fund managers. And while any forecasts can be fraught with...
In an industry where clients are demanding more transparency, asset-management firms could benefit from revamping their web content to include clearer, more concise language in a tone that’s relatable to their audiences.
They say that the first casualty of war, or indeed any major crisis, is the truth. That may be so, but one of the first hostages is language.
Of particular interest to us as writers is the gradual takeover of the language used in relation to coronavirus – ‘language infiltration’, if you like – as a new lexicon develops to verbally frame the crisis.
THE PROBLEM The modern office environment isn’t set up with writers in mind. You want your writers to produce more content. Your writers want an atmosphere that allows them to do that. Ask any writer about their perfect day, and it would look something like this:...
With the festive season fast fading into the distance, investment marketers are eagerly turning their attention to that other great season of giving and receiving: industry awards. For the next three months, investment writers will be combing through all their sources...
Like haiku, football commentary and Tannoy announcements on the Tube, office email has a culture and vernacular all its own. We agonise over cc etiquette; we fume over wordy or bewilderingly brief messages; we dream of inbox zero. And like all widely used languages,...
Many of our larger investment management clients are doing business in Asia. And – at the risk of sounding stalkery – where they go, we go. In our recent forays into Asian markets, our client meetings have thrown up a recurring theme. There’s often a disconnect in how...
What do Tiger Woods, Bobby Ewing and tube tops have in common? They were all written off and made remarkable comebacks. We think the humble fund commentary deserves its place in this parade of ‘rags to riches’ stories. You don’t think it’s possible? Our two-word...
This is just one story of how we transformed the professional and personal lives of an investment writing team. The names have been changed to respect privacy but, otherwise, it’s a true story that shows the need for flexible support for investment writing...