Some friendly advice on how to create better written content.
You might think that with the Covid-induced shuttering of venues, award ceremonies would have petered out too. Not a bit of it. In fact, with many conventional methods of networking and sales all but closed, award ceremonies are offering asset managers and other...
Mastering the art of communication across global markets means Knowing Your Audience!
Words have power. Choose them wisely. Because you need to speak their tongue to win their hearts and minds
À l’heure de l’accélération de la distribution transfrontalière des fonds, mieux communiquer en anglais reste un défi important pour les sociétés de gestion françaises afin d’imposer leur marque dans un environnement international hautement concurrentiel. Nathalie Collot partage son expérience avec un brin d’ironie. Do you speak Franglish?
Few things divide like jargon. While inspiring terror or teeth-gnashing rage in communications pros, people using such language might meet it with a shrug of indifference or, worse, a glint of pride.
So what, you might reasonably ask, is so bad about it?
What will tomorrow bring? No one ever knows for sure, especially given the developments this year. That’s why investors are becoming ever more eager to read about the future insights of economists and fund managers. And while any forecasts can be fraught with...
In an industry where clients are demanding more transparency, asset-management firms could benefit from revamping their web content to include clearer, more concise language in a tone that’s relatable to their audiences.
They say that the first casualty of war, or indeed any major crisis, is the truth. That may be so, but one of the first hostages is language.
Of particular interest to us as writers is the gradual takeover of the language used in relation to coronavirus – ‘language infiltration’, if you like – as a new lexicon develops to verbally frame the crisis.
THE PROBLEM The modern office environment isn’t set up with writers in mind. You want your writers to produce more content. Your writers want an atmosphere that allows them to do that. Ask any writer about their perfect day, and it would look something like this:...
Like haiku, football commentary and Tannoy announcements on the Tube, office email has a culture and vernacular all its own. We agonise over cc etiquette; we fume over wordy or bewilderingly brief messages; we dream of inbox zero. And like all widely used languages,...
Many of our larger investment management clients are doing business in Asia. And – at the risk of sounding stalkery – where they go, we go. In our recent forays into Asian markets, our client meetings have thrown up a recurring theme. There’s often a disconnect in how...