THE PROBLEM The modern office environment isn’t set up with writers in mind. You want your writers to produce more content. Your writers want an atmosphere that allows them to do that. Ask any writer about their perfect day, and it would look something like this:...
With the festive season fast fading into the distance, investment marketers are eagerly turning their attention to that other great season of giving and receiving: industry awards. For the next three months, investment writers will be combing through all their sources...
Like haiku, football commentary and Tannoy announcements on the Tube, office email has a culture and vernacular all its own. We agonise over cc etiquette; we fume over wordy or bewilderingly brief messages; we dream of inbox zero. And like all widely used languages,...
Many of our larger investment management clients are doing business in Asia. And – at the risk of sounding stalkery – where they go, we go. In our recent forays into Asian markets, our client meetings have thrown up a recurring theme. There’s often a disconnect in how...
What do Tiger Woods, Bobby Ewing and tube tops have in common? They were all written off and made remarkable comebacks. We think the humble fund commentary deserves its place in this parade of ‘rags to riches’ stories. You don’t think it’s possible? Our two-word...
This is just one story of how we transformed the professional and personal lives of an investment writing team. The names have been changed to respect privacy but, otherwise, it’s a true story that shows the need for flexible support for investment writing...
