Some friendly advice on how to create better written content.
Before the client reads a word of your document they will start to form a judgment based on the front cover, and long after they have forgotten the detail of the text they will recall the images you used. Here are some ideas that could help you get more from your design studio or agency partner, and increase the impact of every document they create.
“You’re never going to kill storytelling because it’s built into the human plan. We come with it.”We humans appear to have evolved to be ‘wired for story’. Neuroimaging has shown that a good story can prompt the release of chemicals, including oxytocin and cortisol....
The book “Men Are from Mars, Women Are from Venus” discusses the fundamental differences between men and women. Is the phrase also true when it comes to investing? Studies in both Europe and the US indicate that women and men have different financial experiences; and...
According to Bill Gates, “if you can't explain something simply, you don't really understand it”. If we apply that maxim to investment concepts, how well do we really understand them? To find out for myself, I’m trying an exercise devised by Randall Munroe,...
You might think that with the Covid-induced shuttering of venues, award ceremonies would have petered out too. Not a bit of it. In fact, with many conventional methods of networking and sales all but closed, award ceremonies are offering asset managers and other...
Mastering the art of communication across global markets means Knowing Your Audience!
Words have power. Choose them wisely. Because you need to speak their tongue to win their hearts and minds
À l’heure de l’accélération de la distribution transfrontalière des fonds, mieux communiquer en anglais reste un défi important pour les sociétés de gestion françaises afin d’imposer leur marque dans un environnement international hautement concurrentiel. Nathalie Collot partage son expérience avec un brin d’ironie. Do you speak Franglish?
Few things divide like jargon. While inspiring terror or teeth-gnashing rage in communications pros, people using such language might meet it with a shrug of indifference or, worse, a glint of pride.
So what, you might reasonably ask, is so bad about it?
What will tomorrow bring? No one ever knows for sure, especially given the developments this year. That’s why investors are becoming ever more eager to read about the future insights of economists and fund managers. And while any forecasts can be fraught with...
In an industry where clients are demanding more transparency, asset-management firms could benefit from revamping their web content to include clearer, more concise language in a tone that’s relatable to their audiences.