“Too expensive! Let’s just hire someone” is a common objection when it comes to #outsourcing. But in-house staff can cost more than you think, and outsourced writers come with a host of other benefits too.
MarketingLab
Thriving Remotely: Maintaining Business Continuity During Crisis
The Covid pandemic laid bare the need for strong business continuity measures for investment marketers. From communications to team management, here’s how to prepare for the next crisis.
Preparing for a Middle East Bounceback
While it’s still too early for companies to get access to Middle East markets, there are some signs of restrictions starting to ease. Dubai has led the way, easing daytime movement restrictions during Ramadan. And Saudi Arabia has allowed businesses to reopen and eased movement bans. And although doing in business in the GCC largely remains as difficult as in other parts of the world, there is still a lot that companies can do to prepare for the bounceback. Here are some ideas you could use to ready your business for the future.
Fight or Flight: Could You be a Winner in this Crisis?
Is the pandemic and recession we’re all facing a grizzly or a black bear? Are you cutting costs, postponing campaigns and cancelling investments? Or are you adjusting your strategies, changing your product offering and investing in your brand’s future?
‘Harder to Read than Moby Dick’: Why Asset Managers Should Simplify Their Content
In an industry where clients are demanding more transparency, asset-management firms could benefit from revamping their web content to include clearer, more concise language in a tone that’s relatable to their audiences.
Asset Management Opportunities In Asia – Are You Serious?
Most growth-oriented businesses talk about expanding into Asia, and many financial firms have already taken the plunge into the Pacific – or at least dipped their toes in it. In this post, we explain why asset managers are focusing more on the Far East, and we...
Writing For Clients In Asia? Here Are Our 4 Top Tips
Many of our larger investment management clients are doing business in Asia. And – at the risk of sounding stalkery – where they go, we go. In our recent forays into Asian markets, our client meetings have thrown up a recurring theme. There’s often a disconnect in how...
Investment Writing Utopia For Realists
“Our vision is to become the trusted investment communications partner to financial services companies, help them do business around the world and create opportunities for our people to build meaningful careers.” We passionately believe in our vision. We think it’s...
The Accidental Strategy
Do you believe in fate? Call me a crank, but I do. I believe that if you have eyes open to potential opportunities and the passion to execute, then you can turn fate to mutual advantage. That’s exactly what triggered our international strategy. One James. A Jodi. And...
Storytelling And Strategy: Your 5-Minute Guide To Retaining Billions In Client Assets
British celebrity chef Nick Nairn bought a restaurant in our village. Within a few days, my wife Sam noticed they’d taken her favourite scallop dish off the menu. She was upset and started grumbling about what other ‘changes’ might be made to her favourite eatery. I...