MarketingLab

Preparing for a Middle East Bounceback

Preparing for a Middle East Bounceback

While it’s still too early for companies to get access to Middle East markets, there are some signs of restrictions starting to ease. Dubai has led the way, easing daytime movement restrictions during Ramadan. And Saudi Arabia has allowed businesses to reopen and eased movement bans. And although doing in business in the GCC largely remains as difficult as in other parts of the world, there is still a lot that companies can do to prepare for the bounceback. Here are some ideas you could use to ready your business for the future.

The Accidental Strategy

The Accidental Strategy

Do you believe in fate? Call me a crank, but I do. I believe that if you have eyes open to potential opportunities and the passion to execute, then you can turn fate to mutual advantage. That’s exactly what triggered our international strategy.  One James. A Jodi. And...