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Investment Writing Utopia For Realists

Investment Writing Utopia For Realists

by Ross Hunter | Nov 18, 2019 | Current Affairs and Opinions, MarketingLab, ThinkingLab

“Our vision is to become the trusted investment communications partner to financial services companies, help them do business around the world and create opportunities for our people to build meaningful careers.” We passionately believe in our vision. We think it’s...
The Accidental Strategy

The Accidental Strategy

by Ross Hunter | Oct 14, 2019 | Current Affairs and Opinions, MarketingLab

Do you believe in fate? Call me a crank, but I do. I believe that if you have eyes open to potential opportunities and the passion to execute, then you can turn fate to mutual advantage. That’s exactly what triggered our international strategy.  One James. A Jodi. And...
Storytelling And Strategy: Your 5-Minute Guide To Retaining Billions In Client Assets

Storytelling And Strategy: Your 5-Minute Guide To Retaining Billions In Client Assets

by Ross Hunter | Aug 11, 2019 | Industry Tips, MarketingLab

British celebrity chef Nick Nairn bought a restaurant in our village. Within a few days, my wife Sam noticed they’d taken her favourite scallop dish off the menu. She was upset and started grumbling about what other ‘changes’ might be made to her favourite eatery. I...
5 Tips For Investment Marketers To Make Headlines Zing, Pop And Click

5 Tips For Investment Marketers To Make Headlines Zing, Pop And Click

by Ross Hunter | Jul 11, 2019 | Industry Tips, MarketingLab, Writing Tips

Research shows that 8 out of 10 people will read the headline copy in a blog. But only 2 in 10 will click through and read the article. Headlines matter. For investment marketers, they should be up there on the Hierarchy of Needs alongside food, water, battery life...
6 Ways To Retain Clients, Defend AUM And Make Your CEO Bow Down Before You

6 Ways To Retain Clients, Defend AUM And Make Your CEO Bow Down Before You

by Ross Hunter | Jun 30, 2019 | Current Affairs and Opinions, MarketingLab, ThinkingLab

  Think of companies who are most admired around the world and who have happy customers: Amazon, Apple, FedEx, Walt Disney. What do they all have in common? They all have vivid brands that we can identify with. And none of them trade predominantly on price. Of...
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