In the last of a series of guest blogs, David Hetling, industry marketing director at SDL, looks at how one global asset management firm has benefited from the creation of a tailored strategic-marketing solution. The last three blogs in this series have focused on...
When the days are short, the nights are long, and work winds down for the festive season, there’s finally time to get into your onesie and snuggle up with a hot chocolate and a hefty, thought-provoking book. Here at Copylab, we’re interested in a wide range of...
In the third of a series of guest blogs, David Hetling, industry marketing director at SDL, explores how asset management firms can overcome the impact of regulation to create persuasive fund content that not only engages consumers but enhances their corporate brand....
“Our vision is to become the trusted investment communications partner to financial services companies, help them do business around the world and create opportunities for our people to build meaningful careers.” We passionately believe in our vision. We think it’s...
In the second of a series of guest blogs, David Hetling, industry marketing director at SDL, looks at how asset management firms can streamline the flow of content in order to achieve their business objectives. How can asset management firms improve the flow of...
In the first of a series of guest blogs, David Hetling, industry marketing director at SDL, considers the huge challenges of creating fund content for a multicultural, multilingual world. For asset management firms, successful engagement with customers and regulators...
