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Preparing for a Middle East Bounceback

Preparing for a Middle East Bounceback

While it’s still too early for companies to get access to Middle East markets, there are some signs of restrictions starting to ease. Dubai has led the way, easing daytime movement restrictions during Ramadan. And Saudi Arabia has allowed businesses to reopen and eased movement bans. And although doing in business in the GCC largely remains as difficult as in other parts of the world, there is still a lot that companies can do to prepare for the bounceback. Here are some ideas you could use to ready your business for the future.

The Language of Coronavirus

The Language of Coronavirus

They say that the first casualty of war, or indeed any major crisis, is the truth. That may be so, but one of the first hostages is language.
Of particular interest to us as writers is the gradual takeover of the language used in relation to coronavirus – ‘language infiltration’, if you like – as a new lexicon develops to verbally frame the crisis.